Case Study: Haircare Brand achieves $2M incremental sales and 6:1 return on ad spend with Verve Group

Haircare Brand - Customer Case Study

HAIRCARE BRAND, an international CPG, sought to drive incremental sales and become the preferred choice in a highly competitive haircare market for its daily moisturizing shampoo and conditioner. VERVE supported the effort by leveraging Nielsen Catalina Solutions purchase-based targeting and a Tap-to-Map creative experience to reach light and medium-to-light purchasers of the brand and competing products.

VERVE’s campaign reached more than 15 million households and drove consumers to spend over 5% more, producing more than $2 million in incremental sales and returning over $6 in sales for every $1 spent on advertising. Penetration increased as more exposed households purchased the brand, with competitive conquesting likely contributing to the lift.