Case Study: GSK boosts brand awareness with cross-channel advertising from Verve Group

GSK boosts brand awareness with Verve’s 500K+ impressions cross-channel campaign

The pharmaceutical company GSK wanted to boost brand awareness for its OtriNatura respiratory product line. Their challenge was to increase consumer recognition through a modern, cross-channel advertising approach leveraging digital out-of-home and mobile.

Verve Group provided the solution using its Verve DSP algorithm. They delivered targeted DOOH creatives that used real-time weather data to anticipate customer needs, placing these ads near pharmacies in key Turkish malls. These exposed audiences were then retargeted on mobile. Verve's campaign successfully delivered over 500,000 impressions for GSK's OtriNatura.

GSK (GlaxoSmithKline)