Case Study: Gadsme boosts revenue and fill rate with Verve Group

Gadsme boosts revenue 697% with Verve

Gadsme, a premium in-game ad monetization platform, sought to increase advertiser demand and establish new, stable revenue streams for its innovative, non-intrusive gaming inventory. To achieve this, they partnered with the vendor Verve Group and its Brand+ Marketplace service.

Verve implemented a multi-faceted solution that included whitelisting suppliers, enabling multi-ad formats, creating private marketplace deals, and integrating Prebid. This strategy resulted in tremendous growth for Gadsme, including a 697% year-over-year revenue increase, a 475% rise in iOS publisher revenue, and a fill rate that more than tripled, successfully diversifying their demand and revenue.

Gadsme