Case Study: FunCorp achieves 840% revenue growth with Verve Group

FunCorp grows revenue 840% with Verve

iFunny, a humor-based website and app developed by FunCorp, faced challenges in driving new global revenue streams and managing user-reported issues with irrelevant ads. They partnered with vendor Verve Group to address these needs.

Using its PubNative SSP solution, Verve Group managed iFunny’s multiple ad channels without cannibalization, while isolating gaps to improve brand safety. The results were significant, including an 840% year-over-year revenue growth, an 18% eCPM yield increase, and a 30% decrease in negative user ad feedback.

FunCorp