Case Study: FlexTech boosts revenue and impressions with Verve Group

FlexTech boosts impressions 280% with Verve

Flextech, a Tokyo-based mobile publisher of apps like TeraBox, challenged Verve to take its existing monetization strategy to the next level. The goal was to drive new revenue streams, particularly in its key Indian market, while maintaining an excellent user experience. Flextech needed to access high-quality demand during a major sporting event.

Verve implemented its Performance+ Marketplace solution, integrating via SDK and OpenRTB to connect Flextech's inventory to a vast number of global demand partners. This created intense competition for ad impressions, especially during the Indian Premier League cricket tournament. The results were significant, with Verve delivering a 280% increase in impressions and a 5X increase in revenue for Flextech.

FlexTech