Case Study: DelightRoom achieves 54% ad revenue growth and 128% more impressions with Verve's Performance+ Marketplace

DelightRoom grows ad revenue 54% with Verve

DelightRoom, the South Korean publisher behind the popular Alarmy app, needed to stabilize and grow its ad revenue. Its existing monetization strategy, focused on banner ads, lacked the demand scale for predictable growth. The company partnered with Verve Group to find a solution.

Verve implemented its Performance+ Marketplace solution, integrating via the HyBid SDK. This connected DelightRoom's inventory to a wider, global range of advertisers. Verve optimized floor prices and ad rendering to maximize revenue without disrupting the user experience. As a result, DelightRoom saw a 54% increase in ad revenue and a 128% growth in total ad impressions over one year.

DelightRoom