Case Study: Crabbie’s Ginger Beer boosts store visits with Verve Group

Crabbie’s Ginger Beer drives 79,341 store visits with Verve

Crabbie's, a Scottish alcoholic ginger beer brand, faced the challenge of driving brand awareness and enticing US consumers to purchase its drinks from local stores. The vendor, Verve Group, implemented a mobile ad campaign using its precision audience targeting and dynamic creatives to address this.

Verve's solution involved targeting specific audience segments like luxury drinkers and professionals, mapping mobile devices to homes to reach consumers near stores, and using tap-to-map creatives that displayed the nearest location. This campaign resulted in 79,341 incremental store visits, a 5.25% tap-to-site rate, and an average engagement time of 22 seconds.

Crabbie’s Ginger Beer