Case Study: Crabbie's Ginger Beer achieves 79,341 new store visits and a $1.01 cost-per-visit with Verve Group

Crabbie’s Ginger Beer - Customer Case Study

Crabbie's wanted to introduce its UK alcoholic ginger beer to American consumers and drive store purchases in Washington, D.C. and Raleigh-Durham during Crabbie's Week. Verve supported the launch with its mobile advertising platform, using patented device-to-home mapping and targeted audience segments to reach luxury and young professionals, and a Tap-to-Map creative that highlighted flavors and showed nearby retailers.

Verve’s campaign generated 79,341 new store visits and a 10.7% store conversion rate, with a cost per visit of $1.01. Strong engagement (22 seconds average time in the ad and a 5.25% tap-to-site rate) demonstrated clear consumer interest and measurable in-store impact for Crabbie's.

Crabbie’s Ginger Beer