Case Study: Cetaphil boosts brand engagement with weather-triggered ads from Verve Group

Cetaphil boosts engagement to 43 seconds with Verve dynamic weather creatives

Cetaphil, a skincare company known for its focus on sensitive skin, sought to increase brand awareness and drive sales by serving timely ads about the benefits of its moisturizer during winter weather. The challenge was to engage potential customers with highly relevant content. They partnered with vendor Verve Group to address this.

Verve Group built custom audience segments targeting women near stores selling Cetaphil products and implemented a solution using dynamic weather-triggered ads. This strategy resulted in a significant measurable impact, including a 43-second average engagement time, a 1.12% click-through rate for ads shown in cold conditions, and a 0.79% click-through rate for ads triggered during snow and rain.

Cetaphil