Case Study: BIGO Ads achieves higher mobile app monetization with Verve Group

BIGO Ads becomes a top 5 demand partner with Verve

The customer, BIGO Ads, a leading mobile advertising platform, was seeking a monetization partner with a strong presence in the APAC and EMEA regions. Their challenge was to access major brand advertisers with video and display demand by finding a partner with robust local agency connections. They turned to the vendor, Verve Group, for its monetization solution.

Verve Group's solution leveraged its strong European presence and local agency ties to serve display and video ads within BIGO Ads' apps. This provided strong, diverse demand that answered the apps' abundant ad requests. As a result, Verve Group quickly became a top-tier demand partner for BIGO Ads, driving a major revenue increase and unlocking new monetization streams.

BIGO Ads