Case Study: Avocados From Mexico achieves higher in-store engagement and increased foot traffic with Verve Group

Avocados From Mexico - Customer Case Study

Avocados From Mexico hired Verve to boost household penetration and consumption of avocados and to drive foot traffic to partner grocery stores (Publix, Kroger, Safeway, Albertsons, H‑E‑B). The brand’s challenge was to own the digital conversation around nutrition and reach consumers at the exact moments they were most receptive to messaging, so Verve was engaged to run a mobile, location-based advertising campaign using geo-fencing and a custom audience built with Datalogix purchase data.

Verve executed an eight-month, sequential in‑the‑moment campaign (recipe ads, store directions, in‑store education videos, and household retargeting) around targeted grocery partners. The campaign increased foot traffic and delivered strong engagement: overall CTR 0.59% (1.6% for in‑store ads) and video completion rates of 54–65%—all above Verve benchmarks—demonstrating measurable lift and higher purchase‑moment engagement for Avocados From Mexico.

Avocados From Mexico