Case Study: Action Sports Brand achieves 9% store-visit lift and 36,000+ store visits with Verve Group

Action Sports Brand - Customer Case Study

ACTION SPORTS BRAND wanted to maximize back-to-school foot traffic in priority markets, and engaged VERVE to reach shoppers near its retail locations. VERVE used geo-fencing around stores, custom audience overlays (back-to-school and expressive-creator segments), and offer-based banner/interstitial ads that linked to the retailer’s store locator to drive in-store visits.

VERVE’s campaign served dollar-off and buy-get offers to nearby, high-intent audiences, producing a nearly 9.0% store-visit lift, more than 36,000 store visits, under $3.50 cost per store visit and greater than 0.40% CTR. The audience overlays plus geo-fencing delivered strong conversion and CTR above industry benchmarks—expressive-creators drove higher CTR while the back-to-school segment spent more time engaging the creative.

Action Sports Brand