Case Study: Palco increases organic visibility with Verto UK SEO

PALCO boosts clicks 55% with Verto UK

PALCO, a leading UK producer and supplier of access panels for the construction sector, needed to improve its online visibility and acquire more organic leads in a competitive market. They partnered with Verto UK for a comprehensive Search Engine Optimisation (SEO) campaign to enhance their on-page SEO and establish themselves as a topical authority.

Verto UK implemented a strategic 12-month plan involving extensive keyword research, content expansion, and technical SEO tasks. This included optimizing copy for long-tail keywords, interlinking relevant pages, and improving metadata. The efforts resulted in a monthly site traffic increase of approximately 120%, culminating in a 55% rise in clicks, a 164% increase in impressions, and a 71% improvement in clickthrough rate, allowing PALCO to attract more business leads organically.

PALCO