Case Study: Target Mart achieves faster, cost-effective cross-border payments with Verto

Unlocking Commercial Growth through Optimised Cross-Border Payment Operations

Target Mart, an international supply chain and distributor of beauty and FMCG products in Kenya, faced significant challenges with cross-border payments. Their traditional bank charged exorbitant forex rates and hidden fees, imposed low daily transaction limits due to government directives, and required a slow, bureaucratic documentation process. This resulted in delayed payments to suppliers, which severely disrupted their supply chain and ability to fulfill customer orders. They sought a new partner for pricing efficiency and operational effectiveness, turning to Verto for its FX and international payout services.

By implementing Verto's solution, Target Mart gained access to a seamless digital platform for managing its foreign currency needs. Verto provided readily available liquidity, allowing for transactions to be booked effortlessly at any time without restrictive limits. This eliminated the previous delays and hidden costs. The results were transformative: Target Mart now makes payments to countries like China faster and more cheaply, manages costs more effectively, and has realized revenue savings. This operational efficiency has provided peace of mind and supported the company's strategic expansion into new African markets.

Target Mart

Derrick Lwatati

Commercial Director