Case Study: a leading mid-market company automates complex go-to-market funnels with Vertify

Vertify Automates Complex Go-to-Market Funnels for One Company’s Global Network of 160 Manufacturers

A mid-market company that offers licensed business opportunities in the concrete manufacturing industry came to Vertify. Their challenge was managing a complex, multi-funnel distribution business across a global network of 160 manufacturers without a seamless data automation platform. They needed to automate data flow and cleansing between their revenue cloud apps, especially after adopting Marketo, to advance their data maturity and support their licensed business network.

Vertify provided a solution by implementing its no-code data automation platform. The solution integrated and orchestrated multiple data streams between their CRM and Marketo, organizing records for leads, prospects, and end users with custom object information. As a result, all global teams gained access to up-to-date, accurate, and clean data for their systems of record, which was essential for the company's growth and customer satisfaction.