Case Study: a mid market manufacturing company connects Marketo Engage with multiple Dynamics CRMs using Vertify

How a Mid Market Manufacturing Company Uses Vertify to Connect Marketo Engage With Multiple Dynamics CRMs

A mid market manufacturing company faced a challenge after purchasing Marketo Engage, as they required a connection to two separate Microsoft Dynamics CRM instances for their US and EU divisions, which the native integration could not support. They turned to Vertify to connect and optimize these three applications.

The Vertify solution automatically routed leads, contacts, and accounts from the two CRMs to the appropriate partition in Marketo, ensuring clean and organized data for each division. The implementation also fed opportunity data into Marketo, which enabled improved segmentation, more upsell initiatives, a higher sales win rate, and better ROI reporting. Vertify provided the manufacturing company with the ability to bust data silos while maintaining high data quality.