Case Study: a leading dermatology practice automates patient marketing and business management with Vertify

How a Leading Dermatology Practice Uses Vertify to Automate Business Management and Patient Marketing

The customer, a leading dermatology practice, faced the challenge of manually managing patient data between its Patient Management System, Modernizing Medicine, and its marketing automation software, Marketo Engage. This process of manually exporting, cleaning, and uploading data was extremely time-consuming, taking hours each week. The practice turned to Vertify to automate this workflow and eliminate these inefficient data silos.

Vertify provided a solution by integrating Modernizing Medicine with Marketo Engage. The platform automatically pushes new appointment data from ModMed into Marketo, which then triggers automated patient marketing workflows. These include no-show emails, appointment confirmations, and reactivation campaigns for past-due patients. By implementing Vertify, the dermatology practice successfully automated its marketing for both new and existing patients across its entire network, saving significant manual effort and improving operational efficiency.