Case Study: Westway Studio achieves 1,700–4,300% blog traffic spikes and 45–60% email open rates with VerticalResponse

Westway Studio Raises the ‘WOOF’ with Email and Social Media

Westway Studio, a San Diego pet photography and design business owned by Terran Bayer, needed to grow her client base on a very small budget and fix deliverability problems after getting blacklisted by Yahoo from sending Outlook BCCs. A referral led her to VerticalResponse, where she adopted the pay-as-you-go email credits and uses the Canvas editor to create consistent, professional emails that she can send and track.

Using VerticalResponse, Terran ran online pet-portrait contests promoted at events and via email and social media, driving entrants to a voting gallery on her blog. Contest emails posted open rates of 45–60% and boosted blog traffic by 1,700–4,300% (for example, daily visitors jumped from 18 to 560 after the first campaign email), while social sharing increased visibility and referrals.

Westway Studio

Terran Bayer

Founder