Case Study: Booj achieves a scalable, CAN-SPAM-compliant real estate CRM serving 10,000 agents with VerticalResponse

VerticalResponse Powers Real Estate CRM Platform

Booj, a Colorado-based web design and development firm, built The Enterprise Network — a unified CRM for independent real estate brokerages — and needed an email marketing partner with a robust API, strong reporting, delivery, list management, bounce handling, CAN-SPAM compliance and whitelisting. Booj selected VerticalResponse’s email marketing platform and API to power campaign sending and reporting directly from the CRM.

VerticalResponse completed the integration in three weeks, enabling The Enterprise Network to support roughly 10,000 agents and major brokerages such as Baird & Warner, Ebby Halliday Realtors and NP Dodge Real Estate; the partnership improved campaign delivery, reporting and overall customer experience while offloading list management and compliance to VerticalResponse.

Booj

John Sable

Managing Partner