Case Study: MODassic Marketing achieves 3000% ROI and becomes a one-stop small-business marketing shop with VerticalResponse

VerticalResponse Helps MODassic Be a One-Stop Shop for Small Business Marketing Needs

MODassic Marketing, a one-stop shop for small business marketing founded by Ryan Short, needed scalable tools and a larger team to deliver full-service marketing affordably and professionally. To provide a single point of contact and robust email programs for clients, MODassic chose VerticalResponse and its email marketing platform, joining the VerticalResponse Partner Program to integrate the vendor’s services into its offerings.

As a partner, VerticalResponse provided a MODassic-branded user interface and email footer, rebrandable marketing guides, joint support access, and Click to Conversion tracking; MODassic used these tools to drive self-service signups and position itself as a larger, resourceful firm. The VerticalResponse solution let MODassic prove campaign performance and demonstrate measurable impact—using VerticalResponse conversion tracking they documented a 3000% return on investment for one top client and now use email as a gateway to broader services.

MODassic Marketing

Ryan Short