Case Study: ValuePetSupplies.com achieves repeat-customer revenue growth from 20% to 30% with VerticalResponse

ValuePetSupplies Increases Revenue Ten-Fold with Email Marketing to Customers

ValuePetSupplies.com is a family-run, 100% online pet retailer shipping from a 35,000 sq. ft. warehouse in Livingston, TN. Although the company was adding more than 100 new customers per day through search and social, repeat sales were under 20% and no formal retention program existed, so owner Zachary Piech turned to VerticalResponse for an email marketing solution.

Using VerticalResponse email campaigns—about 30 sends per month to a list of just over 100,000—ValuePetSupplies.com segmented customers and targeted offers, raising repeat-customer revenue from 20% to 30% within three months. VerticalResponse-driven campaigns now generate over 10% of company revenue, with reported ROI such as $8 gross profit per $1 spent and campaign returns reported as high as 7000%.

ValuePetSupplies.com

Nick Carter

Marketing Sales Manager