Case Study: The Epicurean Connection boosts event attendance and artisan product promotion with VerticalResponse email marketing

The Epicurean Connection - Customer Case Study

The Epicurean Connection, a specialty foods café and cheese shop in Sonoma owned by Sheana Davis, needed an efficient way to promote frequent in‑store events, classes and rotating artisan products to both locals and winery tourists. To meet that challenge she turned to VerticalResponse, using their email marketing/e‑newsletter service alongside an active social media presence to keep customers informed and engaged.

VerticalResponse provided consistent, scheduled e‑newsletter campaigns that The Epicurean Connection has relied on since signing up in 2010, helping the shop regularly promote “meet the cheese maker” days, live music nights and new product arrivals. According to the owner, VerticalResponse’s dependable outreach has been a core part of her marketing mix, sustaining community engagement and supporting event attendance and product visibility over the long term.

The Epicurean Connection