Case Study: Restylers’ Choice achieves streamlined, trackable email marketing and measurable ROI with VerticalResponse

Restylers’ Choice Sends Email Marketing Campaigns That Stick

Restylers’ Choice, a national full-service distributor and manufacturer of pin striping, graphics and automotive accessories, struggled to manage a single subscriber list and relied on time-consuming manual exports, duplicate cleanup and Microsoft Word mail merges for newsletters. They also had virtually no way to track campaign performance. Restylers’ Choice was introduced to VerticalResponse through its integration with aACE, with VerticalResponse powering the email marketing tools inside aACE’s CRM.

By using the VerticalResponse integration with aACE, Restylers’ Choice can build precise, segmented lists by purchase history and product interest, upload and run multiple email campaigns, and use VerticalResponse’s campaign tracking and reporting to measure opens, clicks and revenue attribution. The solution eliminated much of the manual list work, improved targeting and campaign management, and gave Restylers’ Choice clear, actionable metrics to see what works and what doesn’t.

Restylers’ Choice

Doug Jacobs

Owner