Case Study: Performance Physical Therapy achieves increased patient engagement and streamlined outreach with VerticalResponse

Performance Physical Therapy - Customer Case Study

Performance Physical Therapy, a four‑clinic private practice in the Sacramento region, needed a way to put patients at ease, build trust, and maintain frequent, personalized communication without growing its small marketing team. To meet that challenge they adopted VerticalResponse’s email marketing platform—starting with the free version and later upgrading to the Pro plan—for consistent, compassionate, branded outreach.

Using VerticalResponse’s email editor, Automation (including a scheduled four‑week follow‑up), A/B testing and Advanced Reporting, Performance Physical Therapy now sends about 50 targeted messages a week—welcome emails, event invites, newsletters, recruitment outreach and holiday notes—personalized by clinic. VerticalResponse made it easy for a lean team to produce professional, timely messages, improve open rates through testing, monitor engagement with analytics, and strengthen patient relationships.

Performance Physical Therapy

April West

Director of Public Relations