Case Study: Irish Moon achieves professional email marketing and customer growth with VerticalResponse

Over the Irish Moon Meet the winner of the Everything Holiday Sweepstakes

Irish Moon, an online shop run by Marie Rochele Devenny selling Irish and Scottish gifts, was selected as the winner of VerticalResponse’s Everything Holiday Sweepstakes and received a free year of Pro email marketing. Marie’s challenge was typical of small businesses: a limited marketing budget, doing everything herself, and uncertainty about how to launch effective email campaigns to grow sales and repeat customers.

VerticalResponse provided Irish Moon with a Pro plan—complete with a professionally designed email template, delivery-rate review, Advanced Reporting, and the Everything Holiday tips and tools—giving Marie the platform and guidance to start email marketing. The measurable starting point: a subscriber list of 30 (growing) and concrete plans for a welcome email with a discount code; VerticalResponse’s support should boost customer engagement, drive holiday sales, and help build a base for a future storefront.

Irish Moon

Marie Rochele Devenny

Owner