Case Study: LockPickShop achieves rapid Facebook growth and $3,000 in sales with VerticalResponse

LockPickShop Uses Email Marketing To Boost Facebook Fan Base and Bring in Revenue

LockPickShop, a niche supplier of lock‑picking and auto‑entry tools run by Glynn Gallagher and serving locksmiths, military, first responders and TV/film productions, needed to expand its customer base and build a social media presence. Gallagher tested several providers and chose VerticalResponse for email marketing because it was easy to use, then used that service to pursue better customer engagement and sales.

Using VerticalResponse email campaigns to promote a new Facebook group, LockPickShop gained over 300 Facebook fans within five days (266 in the first 48 hours). The first email achieved a 17% open rate and a 9.06% click‑through rate, drove 34 discount‑code purchases and generated $3,000 in revenue from one campaign; Gallagher now attributes more than 50% of LockPickShop’s revenue to email marketing and sees website visits quadruple for 24 hours after a send.

LockPickShop

Glynn Gallagher

Owner