Case Study: HootSuite achieves a successful product launch and doubles user accounts with VerticalResponse

HootSuite Uses VerticalResponse Email Marketing To Launch New Product

HootSuite, the social media dashboard used to manage multiple Twitter accounts and track engagement, faced the challenge of re-engaging inactive users and maximizing buzz for the launch of HootSuite 2.0. Because their own email servers couldn’t handle large sends and they were concerned about deliverability, HootSuite chose VerticalResponse’s email marketing service to reach both active and lapsed users with a more personal communication than Twitter.

Using VerticalResponse, HootSuite imported its list, pasted a designer HTML template, and sent a 65,000-recipient campaign for the 2.0 launch. The campaign delivered a 30% open rate, 15% click-through rate and only one unsubscribe, drove all-time-high site traffic on launch day, and helped generate 25,000 #HootSuite mentions, 4,332 new members, 6,738 new Twitter profiles, and growth from 100,000 to 200,000 accounts within two months—demonstrating VerticalResponse’s measurable impact.

Hootsuite

Ryan Holmes

Chief Executive Officer