Case Study: BRIX26 achieves 80% of its sales through email marketing with VerticalResponse

Highly Focused Offerings Announced With Email Marketing

Brix26 is a San Francisco–based e-commerce retailer (launched 2005) that curates limited‑edition California wines. As its newsletter list grew into the thousands, founder Peter Langenstein outgrew manual Outlook mailings and needed a scalable, professional email solution—so he turned to VerticalResponse.

Using VerticalResponse’s pre‑designed templates (and later a custom template built by Pixel By Inch on the VerticalResponse platform), Brix26 now sends targeted emails several times a week to announce releases and share tasting notes. The result: email marketing drives about 80% of Brix26’s business (search contributes roughly 20%), mobile opens have risen, and the team gained a faster, more measurable way to engage customers thanks to VerticalResponse.

Brix26

Peter Langenstein

Founder