Case Study: S&S Brand achieves email-list growth and increased customer engagement with VerticalResponse

Email Marketing Helps S&S Brand Whet Its Customers’ Appetites

S&S Brand, a San Francisco artisan maker of barbecue sauces, spice rubs and brine mixes founded by chefs Sarah Burchard and Spencer O’Meara, needed a simple way to grow and engage customers across its website, retail partners and events. To support sales and awareness, S&S Brand turned to VerticalResponse for email marketing to capture subscribers and communicate product news, recipes and event details.

Using VerticalResponse since 2011, S&S Brand built an organic email list from zero to hundreds of subscribers via website and event signups and now sends at least one newsletter a month with calendars, recipes, discounts and blog links. The VerticalResponse-driven program helped increase customer engagement and readiness for seasonal retail rushes, delivering measurable list growth and consistent monthly outreach that supports sales and event attendance.

S&S Brand