Case Study: Polka Dot Parlor grows to 500+ email subscribers and boosts customer engagement with VerticalResponse

Clothing boutique designs unique email marketing strategy

Polka Dot Parlor, a quirky vintage clothing boutique in Bristol Borough, Pennsylvania, struggled to attract consistent foot traffic during its first year while relying on word-of-mouth. Owner Paulette Kirk Kasmer partnered with VerticalResponse to launch an email marketing program to build a customer list and drive repeat visits.

VerticalResponse helped implement a practical email strategy—collecting addresses at the register and online, creating a promotional calendar aligned with merchandising, and sending at least two brand‑voice emails per month featuring events, promotions and seasonal content. As a result, Polka Dot Parlor built its list from scratch to more than 500 subscribers, broadened its promotional reach, and entered its second year with a measurable platform for driving in‑store engagement.

Polka Dot Parlor

Paulette Kirk Kasmer

Owner