Case Study: First Choice Services Inc. achieves 10% sales & net profit growth, $60K/year cost savings and 4-hour/day work-order time reduction with Vertical Market Software (Ventus)

A Vertical Market Software Case Study

Preview of the First Choice Services Inc. Case Study

First Choice Services Inc. - Customer Case Study

First Choice Services Inc., a group that includes Duke Hicks Plumbing & Petroleum and Future Era Construction, faced recurring payroll, inventory and data “ghosting” issues with their old Colonial (Maxwell Systems) software and could not get vendor support. To modernize and better integrate office and field operations, First Choice partnered with Vertical Market Software and implemented Ventus, including VMS Mobile Field Service.

Vertical Market Software delivered Ventus and mobile field tools that enable live inventory scanning, on‑site invoicing, technician-entered work, and centralized dispatching. The solution cut work order data entry by about 4 hours per day, reduced a typical inventory count from roughly 1.5 days to 3 hours, helped increase sales and net profit by 10%, and lowered costs by about $60,000 per year.


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First Choice Services Inc.

Dee Dee

First Choice Services Inc.


Vertical Market Software

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