Case Study: Optimax clarifies its website experience with Vertical Insite

Optimax supports 2 audience pathways with Vertical Insite

The customer, Optimax Systems, faced the challenge of a website that needed to serve two distinct audiences: prospective customers and potential employees. Their complex offerings required clearer communication and the site needed to support both marketing follow-up and recruiting efforts. Vertical Insite was engaged to rebuild the site using HubSpot CMS Hub to address these challenges.

Vertical Insite implemented a solution by rebuilding the website on HubSpot CMS Hub to create distinct audience pathways and integrate CRM-connected conversion tools like forms and CTAs. The result was a single, clearer website that effectively functions as both a sales education platform and a recruiting tool, enabling better lead capture and nurturing for marketing and more sustainable updates for recruiting content.

Optimax