Case Study: Kids Out and About achieves a more flexible, branded sales tool with Vertical Insite

Kids Out and About boosts revenue 35% with Vertical Insite

The customer, Kids Out and About, faced a challenge with their static, Publisher-based media kit, which was difficult to update, lacked strong branding, and was impractical for their growing sales team. They needed a more polished and flexible sales tool that non-designers could easily customize for different regions and clients without relying on advanced software. Vertical Insite was engaged to address this need.

Vertical Insite redesigned the media kit as a flexible, branded PowerPoint template. This solution allowed the internal team to easily update rates, circulation numbers, and regional details, and to use the asset as a PDF, slideshow, or presentation. The new media kit supported a 35% increase in revenue in the first year and provided the team with a scalable, professional sales tool that reduced their dependence on a designer.

Kids Out and About