Case Study: Gramma’s Cutters builds aligned e-commerce growth with Vertical Insite

Gramma’s Cutters generates $17k from Jolly Santa Ornament launch with Vertical Insite

Gramma’s Cutters, a long-running e-commerce brand selling Aunt Chick's cookie cutters, faced the challenge of preserving its nostalgic heritage while adapting to a modern market with increased competition and less time for traditional baking. The brand needed to find new growth pathways that felt authentic and create a more scalable e-commerce system. Vertical Insite was engaged to help address these challenges using their expertise with WooCommerce and integrated marketing systems.

Vertical Insite implemented a comprehensive solution that included expanding the product ecosystem into merchandise and ceramics via Printful and Etsy, optimizing the WooCommerce store, and executing seasonal paid social campaigns. This strategy successfully created new revenue streams without compromising the brand's identity. The vendor's work delivered measurable results, including generating $17,000 in first-year revenue from a new product launch. Vertical Insite helped Gramma’s Cutters build a durable and aligned brand system that supported both modern purchase reasons and long-term customer loyalty.

Gramma’s Cutters