Case Study: American Native Plants strengthens its wholesale website and brand with Vertical Insite

American Native Plants strengthens wholesale website and brand continuity over 6 years with Vertical Insite

American Native Plants, a wholesale plant nursery, needed to improve its unsupported website to better serve its wholesale customers. They partnered with the vendor Vertical Insite to enhance the site's functionality, create a clearer distinction between wholesale and retail experiences, and later implement a full rebrand across all digital and creative assets.

Vertical Insite improved the wholesale website by implementing request-a-quote functionality, account-based pricing visibility, advanced catalog filtering, and CSV uploads for product management. Following this, they rolled out the company's 2025 rebrand across the website and edited raw video footage into branded assets for web, YouTube, and trade shows. The result was a more functional wholesale tool that better aligned with customer purchasing behavior and a more consistent brand presence across all touchpoints.

American Native Plants