Case Study: Westwing Home & Living achieves near-real-time customer insights and faster, scalable analytics with Vertica

Westwing styles its business with big data. Vertica enables faster, more sophisticated market insight

Westwing Home & Living is a fast-growing online “shoppable magazine” and flash‑sale retailer headquartered in Munich, serving nearly 800,000 active buyers across 15 markets. Because products are available for limited times and member engagement is driven by targeted emails and site interactions, Westwing needed much faster, more nuanced analytics to understand campaign and product performance in near real time amid rapidly increasing data volumes.

Westwing adopted the Vertica Analytics Platform to run high‑speed, scalable queries that give analysts near‑real‑time insight into member behavior and campaign effectiveness. Vertica’s performance and easy scalability accelerated analytics by more than an order of magnitude, enabling more agile marketing and merchandising decisions and supporting Westwing’s rapid growth—€183M in revenue and 66% annual growth in 2014.

Westwing Home & Living

Thomas Ruetzel

Global Head of Business Intelligence