Case Study: Matrimony.com achieves real-time, scalable, cost-effective data analytics with Vertica Data Analytics Platform

Vertica’s scalable and future-proof data analytics platform matches Matrimony.com clients faster and more effectively

Matrimony.com Ltd., operator of BharatMatrimony and other matchmaking brands in India, relied on real-time data analytics to match members but was hampered by slow report processing, a mix of traditional databases and Hadoop, and the need for hard-to-find multi-skilled staff. The company sought a scalable, high-performance analytics platform that would fit its existing processes and infrastructure at a predictable cost.

After evaluating options, Matrimony.com deployed the Vertica Data Analytics Platform—an SQL-friendly, MPP columnar system with a per‑TB cost model and Hadoop integration—allowing a quick rollout with no reskilling. The result: 50% of the data warehouse migrated so far, faster time-to-market, higher BI analyst productivity, real-time reporting for dynamic decision-making, and a cost-effective, scalable foundation for future work like machine learning.

Matrimony.com

Ramakrishnan Venkataramanan

Associate Vice President, Decision Support Systems