Case Study: Cardlytics achieves 10x prospect pipeline and lightning-fast, scalable analytics with Vertica Analytics Platform

Vertica Analytics Platform grows with Cardlytics to accommodate large volumes of data and provide fast returns on queries

Cardlytics, an Atlanta-based purchase-intelligence company that delivers targeted offers through major banks’ online and mobile channels, was outgrowing its legacy row-based RDBMS. Rapid partner growth and exploding data volumes created a need for a scalable, high-performance analytics platform to speed processing and support many more advertising prospects.

Cardlytics implemented the Vertica Analytics Platform—scaling from a 10TB/4-node setup to 250TB/30 nodes—which delivered 40–80x faster queries, cut customer response time from a day to under an hour, and increased the weekly advertiser prospect pipeline 10x (to ~200/week). The move enabled ingestion of billions more records per week, reduced operational overhead by ~90% (freeing staff for revenue-focused analytics), and paid for itself within three months.

Cardlytics

Scott Grimes

CEO, Cardlytics