Case Study: Lab4Motion achieves near-real-time, scalable video-based retail analytics with Vertica Analytics Platform

Vertica Analytics Platform enables Lab4Motion to deliver sophisticated video-based retail analytics for strong personalized marketing

Lab4Motion, a Poland-based AI software company, delivers highly accurate video-based shopper analytics (tracking across 20+ cameras with up to 98% accuracy) to help retailers understand in-store behavior and personalize the customer experience. Faced with a data explosion and the need to ingest and manipulate large, disparate real-time data streams (X, Y, T coordinates) beyond what its home-grown platform could handle, Lab4Motion needed a scalable, fast analytics solution to turn raw video into actionable insights and alerts.

By adopting the Vertica Analytics Platform, Lab4Motion now ingests, compresses and analyzes video- and POS-derived data in near real time, producing heat maps, alerts, dashboards and predictive models that combine external sources (sales, weather, events). The result: faster decision-making, a shift from traditional BI to advanced data science, a 30%+ reduction in TCO, scalable reliability for future growth, and measurable uplifts in conversion, average basket size and operational efficiency.

Lab4Motion

Maciej Witkowski

Co-founder and Chief Operating Officer