Case Study: Datorama achieves 101–500% faster query performance and 26–50% lower TCO with Vertica

Datorama - Customer Case Study

Datorama, a medium-sized computer software company, needed a fast, reliable, and cost-effective analytics platform to support its marketing analytics (behavioral and customer analytics) and to power BI dashboards for clients. Facing scalability and performance limits with Hadoop, Amazon Redshift, and MongoDB, the company consolidated 21–40 TB of data and sought a solution that could handle heavy concurrency and reduce dashboard delivery time.

Datorama deployed Vertica, leveraging its simultaneous loading/querying, high concurrency for hundreds or thousands of users, and superior compression. The switch cut total cost of ownership by 26–50%, improved query performance by 101–500%, and accelerated dashboard creation, delivering a faster, more scalable analytics environment.

Datorama

Eldad Stainbook

IT Director