Case Study: Choice Hotels International, Inc. achieves faster analytics and analyzes up to 500% more data with HPE Vertica

Choice Hotels International, Inc - Customer Case Study

Choice Hotels International, a large hospitality enterprise, faced slow and incomplete queries, limited ability to analyze large volumes of data, loss of detail from aggregated reporting, constrained concurrency, and the need to stop queries during data loads. Their existing data warehouse couldn’t meet Big Data needs across use cases like promotional testing, financial tracking, behavior and clickstream analytics, customer and loyalty analysis, and campaign management while managing 1–5 TB of data.

By deploying the HPE Vertica Analytics Platform and integrating it with Business Objects, SSRS, SPSS and Tableau, Choice gained extreme speed, massive scalability, simultaneous loading and querying, and high concurrency. Outcomes included 50–100% faster query response, the ability to analyze 100–500% more data, deeper customer insights and more interactive analytics, plus reduced infrastructure and storage costs, faster deployment of analytics, and simplified capacity expansion.

Choice Hotels International, Inc

Venkatesh Kamat

Sr. Data Analyst