Case Study: Lastminute.com achieves real-time, scalable analytics and higher marketing ROI with Vertica

Big Data Analytics as a Cornerstone of the Corporate Mission

lastminute.com group is a leading European online travel and leisure retailer operating in 40 countries through brands such as lastminute.com, Volagratis, Bravofly and Jetcost. To become the most relevant and inspiring travel company, it identified Big Data Analytics as a strategic priority to boost marketing effectiveness, customer insight and overall innovation.

The company created a dedicated Data Science team within Marketing Technology and implemented “Data M.A.G.” — a Google Cloud data lake combined with the Vertica analytics engine — consolidating legacy BI and anonymized digital touchpoint data. The new platform improved query performance and scalability, increased marketing ROI and revenue, enabled budget optimization and SEM automation, and established a Data Science centre of excellence to support ongoing innovation.

Lastminute.com