Case Study: adMarketplace achieves real-time bidding scale and 118% performance revenue growth with Vertica

adMarketplace chooses Vertica to drive search advertising success. Read about how high-speed analytics powers a realtime bidding engine

adMarketplace is a New York–based ad-tech company that operates the largest search advertising marketplace outside major engines, serving more than 100 million unique users per month. Facing millions of real-time auctions daily and hourly data loads of nearly 2 TB, the company needed a low-latency analytics platform to power instant bidding and dashboard-driven optimizations so advertisers could make decisions in milliseconds.

adMarketplace built Advertiser 3D and the BidSmart algorithmic bidding system on Vertica’s clustered columnar analytics engine to meet strict latency needs (most queries under 2 seconds; match decisions in 15–20 ms). The solution delivered rapid, granular control and real-time reporting—enabling algorithmic bidding and two-minute dashboard updates—and drove measurable gains: 118% performance revenue growth (FY2012–FY2013), 38% more leads for Mazda at a lower cost per KPI, 36% month-over-month mobile/tablet conversion growth for Netflix, and broad adoption by major advertisers.

adMarketplace

Mike Yudin

Chief Technology Officer