Case Study: Pet Supermarket achieves accurate tax calculations and accelerated eCommerce growth with Vertex Inc.

Pet Supermarket Removes Barriers for eCommerce Growth with Vertex

Pet Supermarket, a 50-year-old pet retailer with 200+ stores, a busy eCommerce site, and 100,000+ annual transactions, faced tax and pricing inaccuracies, rising cart abandonment, difficulties with regional tax holidays, competitive pressure, inconsistent omni-channel experiences, and poor exemption/return recordkeeping. To address these risks, Pet Supermarket partnered with Vertex and adopted Vertex O Series integrations including Vertex for Salesforce Sales Cloud, Vertex for Salesforce Commerce Cloud, Vertex Indirect Tax Returns (North America), and Vertex Exemption Certificate Manager.

Vertex integrated its tax engine with Pet Supermarket’s Salesforce stack to automate real-time tax determination, exemption handling, and return preparation, while scaling to spikes in volume. As a result, Vertex helped drive a 97% decrease in audit fines and penalties, millisecond tax calculations that reduce cart abandonment risk, easy participation in tax holidays, consistent cross-channel customer experiences, and streamlined electronic management of exemption certificates and signature-ready returns.

Pet Supermarket

Matt Ezyk

Director of eCommerce