Case Study: Tenth Street Hats achieves 52% conversion increase and 42% revenue-per-visit lift with Vertebrae 3D & AR

Increases consumer confidence with 3D & AR

Tenth Street, an online-only hat retailer, needed to boost consumer confidence and improve engagement for products that are difficult to evaluate online. Tenth Street tapped Vertebrae to add web-based 3D product visualization and AR try-on experiences to its site.

Vertebrae implemented interactive 3D views and web AR try-on across Tenth Street’s product pages, letting shoppers inspect and virtually try hats; the solution drove a 52% increase in conversion, a 42% lift in revenue per visit and made shoppers 220% more likely to purchase, while also capturing shopper behavior data for product development.

Tenth Street

Carson Finkle

Chief Executive Officer