Case Study: Harbor Brenn Insurance Agencies achieves stronger client service and revenue growth with Vertafore

How Ashley Decarteret at Harbor Brenn Insurance Agencies is pioneering change with Vertafore solutions

Harbor Brenn Insurance Agencies, a Petoskey, Michigan-based independent agency, has built its business on personal service but faced the challenge of maintaining that high-touch approach while managing thousands of personal lines customers. With Vertafore and its AMS360 platform, the agency needed a way to balance automation, efficiency, and client care without overwhelming staff resources.

Vertafore implemented integrated solutions including AMS360 and Vertafore Client Communications to streamline tracking, documentation, and renewal outreach. The automated renewal review process sends clients a reminder 45 days before P&C policy renewal, prompting coverage updates and new conversations. The results have been strong, including a 42% open rate, a very high response rate, and increased sales such as more umbrella policies.

Harbor Brenn Insurance Agencies

Ashley Decarteret

Dynamic Agent & Owner