Case Study: Kerry’s Insurance Services achieves rapid growth and 70% online lead conversion with Vertafore’s FSC Rater

From the very beginning, Kerry’s Insurance has used FSC Rater to convert leads into customers and grow its business

Kerry’s Insurance Services, founded in 2010 in Palmdale, California, is an independent agency offering home, auto, life and commercial insurance. As a cash‑strapped startup competing with long‑established firms, the agency needed a way to convert web visitors into customers, quickly produce accurate comparative quotes, and build carrier relationships without a large upfront investment.

Kerry’s adopted FSC Rater and WebFSC from day one to power online self‑service quoting and fast comparative rating; staff can now identify the best carrier in minutes. The tools drove a roughly 70% conversion rate for online quote requests, paid for themselves within months, and helped the agency grow from 2 to 13 licensed producers (a 600% increase) while building business with multiple carriers.

Kerry’s Insurance Services

Josh Vale

Manager