Case Study: Amaden Gay Agencies achieves faster policy delivery and improved client engagement with Vertafore InsurLink

Amaden Gay adopted InsurLink, shifting their technological focus from internal efficiencies to the client experience

Amaden Gay Agencies is a 100+-year-old independent insurance agency in East Hampton serving high-net-worth, seasonal-resort clients who value a personal touch. As more customers demanded digital self-service and paperless delivery, the agency needed to modernize its client experience without losing the one-on-one relationships that set it apart, while also reducing time-consuming, paper-heavy workflows.

In 2020 Amaden Gay adopted Vertafore’s InsurLink portal, a zero‑configuration, integrated client hub that lets insureds view policies, get IDs/certificates, pay bills, and receive securely shared documents on any device. The portal cut policy-sharing time from roughly one hour to about five minutes, eliminated bulky mailings and related costs, improved document security, and generated strong positive client feedback—while preserving in-person service for those who prefer it.

Amaden Gay Agencies

Lisa Vogeney

Commercial Lines Manager