Case Study: a SaaS company increases match rates by 320% with Versium REACH

SaaS Company Uses Versium REACH to Increase Match Rates by 320%

A SaaS company was facing the challenge of low match rates for its digital ad campaigns on platforms like Meta and LinkedIn. Because their prospect lists from B2B data providers contained only business emails, they were unable to effectively target the many users who sign up with personal emails. Their match rate on a key platform was as low as 10%, severely limiting their campaign reach and lead generation efforts.

To solve this, the SaaS company partnered with Versium and used its REACH service to enrich its contact lists with personal email addresses and mobile numbers. This enrichment provided by Versium resulted in a massive match rate increase of up to 320% on some platforms, an 80% increase in mailable contacts, and a 75% decrease in cost per sales-approved lead, driving significant pipeline growth.