Case Study: a socially responsible employee benefits provider achieves cost-effective account-based targeting with Versium REACH

Launching an ABM Strategy That Actually Works using Versium REACH

A socially responsible employee benefits provider struggled to execute a true account-based marketing (ABM) strategy because their existing platform only offered broad, generic audience buys with fixed high costs. They turned to Versium and its REACH product to help them build the precise, role-based targeting their service model required.

Using Versium REACH, the client uploaded their target account list to identify specific individuals within key departments and launched a highly targeted display campaign. This solution, offered for a flat monthly fee with unlimited audience creation, enabled true ABM targeting and allowed the company to avoid the high CPMs typically charged by other audience providers.